Saginaw, MI – United Financial Credit Union is proud to announce an exciting expansion of the investment and cryptocurrency assets available on its platform.

Crypto Portal

United Financial’s cryptocurrency offering, provided by SAFE Trust and through InvestiFi Inc., is now making available for trading nine cryptocurrency assets to meet the growing demand for cryptocurrency options. Originally integrated with United Financial in April 2024 to allow United Financial members the ability to buy and sell Bitcoin and Ethereum, InvestiFi’s cryptocurrency platform makes buying and selling cryptocurrency easy with embedded technology that allows members to place trades without having to leave their credit union portal. With the expansion of its cryptocurrency offerings, InvestiFi’s platform now includes Avalanche, Bitcoin Cash, Dogecoin, Chainlink, Litecoin, Solana, and Ripple. This expansion comes as account holders increasingly look for diverse opportunities to build upon the platform's success in its first year.

“We are excited to offer our members access to a seamless, all-in-one platform where they can manage both their traditional financial accounts and digital assets with ease. With the expansion of InvestiFi’s cryptocurrency offering and launching of self-directed investment tools, the access we provide to our members will empower them to take control of their financial future, whether they’re investing in cryptocurrencies, stocks, or ETFs. This is just the beginning of our ongoing commitment to provide innovative solutions that meet the diverse financial needs of our community.” Barbara Appold, President/CEO United Financial Credit Union

Self-Directed and Advised Investments Platform

United Financial Credit Union has also integrated InvestiFi’s self-directed securities and investment solution, and is excited to unveil this new tool and provide its members with the abilities to build their investment portfolios. Through InvestiFi’s securities and investment solution, United Financial members can now buy and sell stocks and ETFs directly within their United Financial digital banking platform.

Key Features of the Securities and Investment Solution:

  • Build an investment profile and receive tailored investment advice based your financial situation, and buy and sell securities through InvestiFi’s licensed broker-dealer.
  • Fund securities purchases directly from your United Financial checking account, eliminating transfer delays between accounts.
  • Access the investment portal without leaving your online banking platform for a streamlined experience to buy, sell, and hold securities.
  • Explore comprehensive educational resources to help you make informed investment decisions.
  • Invest with as little as $1, including fractional shares, providing flexibility for all types of investors.

"We are proud to be the first credit union in Michigan to offer this comprehensive investment solution to our members," added Appold “This new capability is designed to give members enhanced control over their financial futures, all from the convenience of their online banking."

For more information about the United Financial Investment/Crypto Portal or to explore educational resources, visit https://www.unitedfinancialcu.org/invest/securities/  or https://www.unitedfinancialcu.org/invest/crypto/ . 

About United Financial Credit Union
United Financial Credit Union has been providing comprehensive financial solutions to members since 1964. With a commitment to innovation, member-focused services, and community empowerment, United Financial is proud to offer a range of financial products designed to meet the evolving needs of its members. We are happy to offer membership to anyone that lives, works, worships or attends school within any county in the State of Michigan’s Lower Peninsula. Contact us at www.unitedfinancialcu.org or 989-777-3620.

Investment advisory services provided by AdvisiFi, LLC (“AdvisiFi”), an investment adviser registered with the Securities and Exchange Commission (“SEC”). Registration does not imply a certain level of skill or training. AdvisiFi is a wholly-owned subsidiary of InvestiFi Inc (“InvestiFi”).  Brokerage services are provided by CDS1 Securities LLC (“CDS1”) and RQD* Clearing LLC (“RQD”), SEC-registered broker-dealers and members of FINRA/SIPC.  Brokerage services are available only to residents of the United States and in jurisdictions where CDS1 is registered. Brokerage and advisory accounts are not held with the credit union and are held with AdvisiFi, CDS1, and RQD, respectively. You may check the background of these firms by visiting FINRA's BrokerCheck. Cash and securities offered by CDS1 and held by RQD are (1) not insured by the FDIC or NCUA, (2) not guaranteed, (3) not credit union deposits or obligations, and (4) may lose value.
Digital assets (cryptocurrencies) are made available and held in a digital wallet maintained by SAFE Trust Company, a Wyoming trust company, not the credit union or InvestiFi or its affiliates. SAFE is a separate entity from, and not an affiliate of United Financial Credit Union or InvestiFi. Digital assets are (1) not federally insured; (2) not obligations of United Financial Credit Union; (3) not guaranteed by United Financial Credit Union; (4) heavily speculative and volatile; (5) may have associated fees; (6) may not allow member recourse; and (7) offered by a third party. United Financial Credit Union may receive compensation from your purchase of digital assets. Digital assets (i.e. cryptocurrencies) held in your digital asset account with SAFE (i.e. Crypto account) are not federally insured by any government entities, including, but not limited to, NCUA. Your digital investing account does not support wallet-to-wallet transferring of your digital assets (i.e. Cryptocurrencies). You should carefully consider whether buying or holding digital assets is suitable for you in light of your financial situation. Digital assets are not obligations of United Financial Credit Union and are not guaranteed by United Financial Credit Union.